May 1, 2018
This may be controversial... I think seeking your "why" is overrated, and not particularly helpful in finding happiness and fulfillment. Distilling what you believe down to a basic, clear concept is important, but when you think about it, your "why" is likely pretty similar to the people you admire and spend time with.
It's your "what" that is your unique value proposition, not your "why".
I wrote about finding my "what", and the lightning bolt I experienced as a result. Discovering my "what" took me directly to my "why", but that didn't really change anything.
What changed my perspective, my focus for my work and professional development was that by discovering my "what", I found my current purpose.
There's some expectation that when the lightning bolt hits, you'll suddenly and immediately be able to apply your epiphany to improve your income and happiness... and that's pretty unlikely. Though I still feel incredibly energized with my discovery, it takes time to figure out how to apply my "what" to my work, and to everything else in my life. Because if you can't apply your "what" across the spectrum of your life activities, it's probably not your "what".