Feb 5, 2019
His mother went to answer the door while his family sat at the supper table. Chris heard a man's voice, and watched as his father went into the living room. A demonstration and 40 minutes of answers to every objection later, that Electrolux vacuum salesman in the brown polyester suit with bad breath left with an order for a $3,000 machine.
Chris was 10 years old, and his image of a salesman was set for decades. Not only did his family have a vacuum cleaner they didn't need and couldn't afford, his parents bickered over it for months afterward.
Fast forward to Chris as a young adult with entrepreneurial aspirations and the realization that he'd have to get more comfortable with sales if he was going to be successful. He hired a coach who was able to peel back the layers of Chris's experience to find that vacuum salesman and his impact on how Chris saw the word "sales."