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Your Stories Don’t Define You, How You Tell Them Will


Nov 6, 2018

Tara Bradford had everything going for her business, and the majority of her clients came directly from the video marketing she had been doing for a year. Suddenly, she decided to stop doing the videos. She was bored. And instead of finding ways to change her videos, and exploring other options in addition to the successful video activity, she. Just. Stopped.

This is just one example we spoke about in terms of the choices we’ve made out of boredom and being too comfortable, that ended up taking us in completely different directions - and not always in a good way.

Some of us just don’t recognize when we’re bored early enough to change direction with intention, rather than as impulse. Eventually, though, with enough self-reflection, we can start to see the symptoms before they become overwhelming. That’s the first step. The next step must be to consider our own roles in the scenario. And then? We must make the decision to take small steps toward digging us out of the situation, rather than rushing off into something we’re not really sure will take us where we want to go. Tara’s brilliant strategy was to put herself into situations that a) made her uncomfortable, and b) had her interacting with people and industries she would never have otherwise experienced.

How many times have you made a rash decision because you were dissatisfied, bored, or simply in maintenance mode in your life and/or business? What lessons did you learn from those experiences, and how do you choose to tell the stories so you’re learning from them, rather than being a victim of circumstances?